STATUS: ALIVE · OPEN TO WORK

WINKY growth-strategist

Growth operator across Web3, Fintech & SocialFi — turning user insight into scalable systems
Currently building AI-assisted internal tools with Claude Code & Codex

Sichuan U CityU HK AVAILABLE NOW
↓
Winky — anime portrait through a portal

"that's me, mid-portal" ✦

// Field Report 001

I help products
grow across journeys.

I'm a user growth operator with cross-functional experience across Web3 / Fintech / SocialFi — from scaling a Layer-1 community to 50k+, to driving trading conversion on a fintech platform, to onboarding 800+ creators for an early-stage SocialFi ecosystem.

I believe user insight isn't a number on a survey. It comes from Discord, Telegram, campaign retros and watching real human behavior — then gets structured into repeatable growth systems, not one-off viral moments.

Lately I've been using Claude Code & Codex to build small internal tools for my own workflows and automate repetitive execution work. // 1 person + AI = 1 team.

★ Growth Strategy ★ Incentive Design ★ User Lifecycle ★ Community Ops ★ AI-assisted Tools
// Mission Log

Where I've been
(real numbers, not stories).

12 / 2025 — 03 / 2026

Web3 Growth Specialist

Futu Holdings (NASDAQ: FUTU)
  • Owned the 2026 US Crypto user growth strategy — designed user segmentation and lifecycle frameworks to lift trading activity and retention, and built an off-platform traffic acquisition framework to support future growth.
  • Led targeted earnings campaigns around S-tier stocks (Tesla, Nvidia, Alphabet) using EDMs, in-app pop-ups and dedicated landing pages, driving a +15%+ increase in trading participation among target users.
  • Promoted the Crypto standalone page and Crypto Desktop through user segmentation, in-app placements, task incentives and community engagement — reaching 90%+ target-user coverage and a +25%+ lift in feature-driven trading conversion.
  • Designed a $5 BTC LuckyShare incentive mechanism to drive Stock → Crypto cross-category conversion, validated through a Pilot → Scale rollout, identifying an incremental acquisition cost of ~$64 per user.
Crypto Fintech US Market
05 / 2025 — 11 / 2025

Event & Growth Operations

NERO Chain (Layer-1)
  • Designed and led end-to-end user acquisition and engagement campaigns — including on-chain/off-chain events, staking campaigns, LP leaderboard contests and co-marketing initiatives — lifting DAU by 35%.
  • Built a user lifecycle management and on-chain points system, converting points into off-chain benefits and designing tiered incentives for power users — creating a repeatable growth framework.
  • Managed Discord, Telegram, Reddit, Twitter and Instagram channels with tailored content strategies, growing the community to 50k+ members and boosting brand visibility and engagement.
Web3 Layer-1 Community
12 / 2024 — 05 / 2025

Senior Content Operator

Tako Protocol (SocialFi)
  • Managed community and user engagement across X (Twitter) and 5 active WeChat groups (2,000+ users), running weekly campaigns and maintaining high-frequency interactions with KOLs to boost retention and activation.
  • Led KOL acquisition strategy — onboarding 800+ creators in five months through customized outreach scripts, building the platform's early-stage content ecosystem.
  • Tracked participation and retention metrics, identified drop-off points and optimized timing and reward structures, lifting activity participation by +20%+.
SocialFi KOL Ops
10 / 2024 — 12 / 2024

Operations Intern

MEXC Exchange
  • Whale Recall Campaign: designed a multi-tier rebate program targeting dormant whales with behavioral triggers and automated reward release — achieving ROI ≈ 6.
  • Trading Odyssey: designed a 3-stage unlock reward structure (cash + physical incentives) and coordinated KOL activations across Spanish & Portuguese-speaking markets, driving EFTTC +20%.
  • LATAM Ambassador Program: built a scalable ambassador system with XP tasks, referrals and content incentives, lifting community engagement by +30%+ and scaling the ambassador base to 20+ contributors.
CEX LATAM

Growth isn't a campaign.
It's a system
built on listening. — what I actually believe

// Selected Cases

Things I've
actually shipped.

★ FEATURED CASE

$5 BTC LuckyShare
Cross-category Hack

Designed a cross-category incentive mechanism for activated-but-non-trading stock users, aiming to convert them from Stock to Crypto. Validated through a two-phase rollout (Pilot → Scale), the experiment identified an incremental acquisition cost of ~$64 per user — producing data insights for future growth optimization.

Futu2026Conversion

// CASE 02

Crypto Desktop
Feature Push

Promoted Futu's newly launched Crypto standalone page and Crypto Desktop through user segmentation, in-app placements, task incentives and community engagement — reaching 90%+ target-user coverage and lifting feature-driven trading conversion by +25%+.

Futu2026Feature Adoption

// CASE 03

Whale Recall
Campaign

For MEXC, designed a multi-tier rebate program for dormant high-net-worth users using behavioral triggers and automated reward release. Optimized distribution logic and budget pacing through usage tracking and feedback loops — achieved ROI ≈ 6 with significant trading-activity recovery.

MEXC2024Reactivation

// CASE 04

800+ KOL Onboarded
in 5 Months

Built Tako Protocol's early-stage content ecosystem from scratch through customized outreach scripts, tiered creator maintenance and data-driven retros — onboarding 800+ creators in five months and laying down the platform's early influence base.

Tako2025SocialFi

Looking for roles in
Growth · BD · AI GTM where user insight, product value & scalable execution meet.

// The Lab · Vibe Coding

Tiny tools I vibe-code.

Side-projects built with Claude Code & Cursor. Not products — just small tools that scratch my own itches and (sometimes) ship to a URL. More incoming. ✦

sakura.rewrite style-rewriter.vercel.app ↗
★ LIVE · 01

Sakura Rewrite

An AI literary rewriter in the voice of André Gide. Drop in any text, pick a language, intensity and depth — out comes a re-imagined version. A small love-letter to literature.

DeepSeek Next.js Vercel
→ visit live demo
✦
MORE TOOLS
INCOMING

/ stay tuned /
◇
NEXT EXPERIMENT
LOADING…

/ vibe coding /
// The Toolbox

Systems I build.

Growth Systems

  • User Segmentation
  • Lifecycle Design
  • Incentive Design
  • Funnel Optimization
  • Retention Loops

AI-assisted Workflow

  • Claude Code
  • Codex
  • Internal Tooling
  • Workflow Automation
  • Prompt Design

Web3 / Community

  • Discord / Telegram
  • KOL Ops
  • Token Incentives
  • On-chain Behavior

let's
build stuff.

— or just say hi from your dimension ✦

winkywu0505@gmail.com +86 13172873755 @winkyKK

currently open to growth, BD & AI GTM roles · remote / global